is still a niche product and falls, quantity and price, in order of consumption etitario. The lack of consumer information and ahi distribution costs are, however, a limit that can be overcome by using the numerous possibilities offered by the Internet. As defined by IFOAM (International Federation of Organic Agriculture Move-ments), "Organic agriculture includes all agricultural systems that promote the production of food and fiber in a healthy way in terms of social, economic and environmental.
These systems are based upon the inherent capacity of soil fertility and, in respect of the nature of plants, animals and landscape, optimize all these factors are interdependent.
Organic agriculture dramatically reduces the use of external inputs, through the exclusion of fertilizers, pesticides and synthetic chemical drugs. Instead, it uses the force of natural laws to increase yields and disease resistance. "These specifications, from an authoritative body and" industry "as the IFOAM, help us to understand how they are evolving today, the philosophy and basic principles of organic agriculture. In a still recent past, were, however, mystics and pioneering values \u200b\u200bbased on the anthroposophic and biodynamic introduced by Rudolf Steiner in the late nineteenth century and the first World War.
Leaving an elitist environment, organic farming is currently proposed as an important market alternative to the traditional farming systems and production.
Organic viticulture, as well as other activities-gricole a "natural", has to head to the EEC Regulations 2092/91 of 24.06.1991, which states that the crop rotation.
The basic characteristic of the food and drink is natural that when a market niche: the consumption of organic products in Italy is only I percent of total food consumption. This is in contrast with the growing trend on the number of firms Italian organic farm (passed in '92 and '95 from about 2000 to 8500 units), and the cultivated areas (from 25 000 to over 270 000 hectares, including those in conversion, according to calculations based on data from Ministry of Nomisma ' Agriculture).
plotoncino This means that a small to medium-sized farms is very aggressive looking good roads to market their products, using all possible channels of communication, including the Internet. The global computer network, to its specific characteristics, provides several interesting answers to the difficulties "promotion" of the producers of organic wines.
The main problems identified in the fund may be insufficient information for consumers, the high costs of distribution in the fragmentation and lack of supply in limited presence in modern distribution and prices still too high compared to similar products are not organic, well then the Internet, which provides easy access to all markets of the globe and convenient to operate on-line shopping at a distance, can, at least in potential is to make up many of these structural deficiencies.
If producers and inspection bodies and promotion of the organic sector will exploit this medium well, probably better able to organize themselves, to lower distribution costs and reach more customers, and this virtuous circle would also allow lower product prices. With great benefit to all.
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